Transforms into a beautiful piece of art when the 4K UHD TV is not being viewed, seamlessly blending into any room’s décor.

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R 22,500.00

-R 5,500.00

R 28,000.00

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Art Mode

Beautify your space with art

Experience the modern way to display your own personal art collection. The Frame matches your space as well as your style. An elegant complement to your home, when it’s on, it's an amazing television. And when it’s off, it's like a work of art.

Samsung Collection

Beautiful art, expertly curated

The Frame comes with pre-loaded artworks from world-renowned artists. Samsung Collection is expertly curated to provide a sensational art experience.

Art Store

Collect new art anytime

The Art Store boasts a wide array of artworks available for instant download. Browse new art and content to give your home a fresh new look with membership service.

My Collection

Keep your favourite moments as art

Decorate your space with your own photos and memories—just upload them via a mobile device or USB drive.

Matte Layout & Colour

Fine-tune your art with various options

Complement your artwork with just the right combination of matte layout and colour. There are dozens of options to choose from.

Frame Design

Blends in beautifully

Give your space a fresh new look with The Frame's innovative design that suits your style.

Customisable Frame

A variety of frames to match your style

Choose from elegant customisable frames: walnut, beige wood and white. And their magnetic attachments make customising The Frame a snap. So you can pick the frame that blends in beautifully with your space.

*Each customisable frame is sold separately.

Brightness Sensor

Intelligently adjusts your art to ambient light

The Frame detects ambient light and automatically balances the screen's brightness and colour tone. Keep your art looking natural, the way it was meant to be seen.

Lifestyle Solution

No Gap Wall-Mount and Invisible Connection

Redefine your TV experience with Samsung lifestyle solutions. You have the freedom to put your TV where your lifestyle demands. The Invisible Connection and No Gap Wall-Mount keeps The Frame looking tidy and minimalist. It hangs flat against the wall with no unsightly wires or cords.


True RGB 4K UHD experience

The Frame's 4K UHD resolution boasts astounding clarity and radiance. With 4 times more pixels than Full HD, it's 4 times more detailed for a rich, stunning viewing experience. Look for the true 4K UHD resolution (3840 x 2160) with certified UHD logos.


See every luminous detail

Experience the illuminating power of High Dynamic Range. See every single detail and enjoy cinematic clarity in every scene.


Smarter than ever

Easily control all your devices with One Remote Control. Seamlessly access all your favourite entertainment with Smart Hub. And stream content to your TV from your mobile device with Smart View.